I believe that you should only be doing one of two ‘things’ in your business:
‘Things’ only you can do - Building genuine connections, demonstrating your area of expertise and discovery calls with prospective clients. These are ‘things’ that require you to be visible and to show up!
‘Things’ you want to do - If you love content writing, spend time on writing your blogs, drafting your email campaigns and social media copy! If you love strategy, spend time mapping out your business strategy and creating an implementation plan! You can apply the same logic to any of the ‘things’ in your business that you genuinely want to do.
Step into a way of working where your talents, skills and passions shine as you make a significant impact and build your legacy. Create the space to work with natural flow and exceptionally.
This is your zone of genius and it is your secret weapon.
The other ‘things’ are tasks you can delegate and outsource to help reduce your overwhelm.
Unlock Your Potential
By identifying and working within your zone of genius, you will identify that you don’t have to do it all! By delegating tasks to a Virtual Assistant (VA) or an Online Business Manager (OBM) you will be able to focus on what you do best - the ‘things’ only you can do and the ‘things’ you want to do. Start to identify the tasks that you do regularly that aren’t ‘things’ only you can do and that aren’t ‘things’ you want to do - these are the tasks you should look to delegate first.
Streamline Your Workflow
It's essential to optimise your workflow to provide you with space to work in your zone of genius. Have you identified processes that can be streamlined or automated within your business? VAs and OBMs can provide the strategy on how to optimise your operations and implement the changes. By spending less time on routine tasks and more time on activities that add value to your business, you will grow and scale your business quicker.
Action Your Ideas
Working in your zone of genius allows you to recognise your strengths. Many business owners have brilliant ideas but struggle to turn them into actionable plans. Overcoming this challenge requires a strategic approach to implementation. By having a Virtual Assistant or an Online Business Manager on your team, they can support you with the strategic planning and execution to turn your ideas into tangible assets.
Working in your zone of genius leads to greater fulfilment and greater success.
Delegating tasks, optimising your workflow and implementing strategic plans are crucial steps in this process. Recognising when you need support is a sign of strength, not weakness. Having a Virtual Assistant or an Online Business Manager on your team will allow you to focus on what you do best! Your zone of genius is your secret weapon to growing and scaling your business.
To help you get started with effective delegation, I’ve created a detailed workbook that will guide you through the process step by step. Download your FREE workbook on Delegating for Success: How to Boost Your Productivity and Reduce Overwhelm HERE.
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